Job Overview
Senior B2B Power Sports Website Manager
Job Description
Arrowhead Engineered Products serves global customers in the automotive, agriculture, powersports, golf, and outdoor power equipment verticals.
We are seeking a B2B Powersports Website Manager at Arrowhead Engineered Products to drive B2B online sales for some of the powersports industry’s biggest and best brands, such as Fly Racing, Sedona, and Highway 21 . This individual will build out best-in-class user experiences for our largest revenue generating websites, and must have a strong grasp on RPGsp, BigCommerce, and other web platform solutions. The B2B Powersports Website Manager must have a high-level of experience driving cross-functional teams, be extremely data-driven, and focused on pleasing the customer. Responsibilities include overall day-to-day management of Arrowhead Engineered Products B2B Powersports websites, merchandising, analytics, conversion rate optimization, and P&L ownership.
Responsibilities:
STRATEGY & EXECUTION
Responsible for Powersports B2B eCommerce sales and overall website performance (revenue, traffic, conversation rate optimization)
Leads and advises on the overall online B2B customer selling strategy for Arrowhead Engineered Products Powersports dot com presences
Participates in annual business planning and associated technical website roadmap development in partnership with IT, Vertical Presidents, Finance, and Marketing
Leads and develops strategy for increasing web traffic, conversion rate optimization, customer retention, and revenue; utilizing AI where necessary
Studies industry trends, competitors, and advances the organization to remain competitive via the website(s) and other digital initiatives
Leads existing customer acquisition programs, building out new programs as appropriate
Partners with Marketing and third-party agencies on the development of promotions and on-site engagement to drive visits and sales
Builds merchandising plan for new and existing products on the websites; partnering closely with marketing and product teams. Ensure report-out on new product launches are delivered consistently
LEADERSHIP & DEVELOPMENT
Guides and educates IT partners on business needs; being able to converse in a more technical way when needed
Partners with counterparts to ensure best practices are shared and that there is a comprehensive understanding of strategy and priorities; being proactive in all cases
Builds strong relationships with other stakeholders, ensuring current/forward-looking strategies/roadmaps and associated results are shared along the way.
Qualifications:
5-10+ years of experience managing external websites for B2B companies with proven revenue-driving results
Strong powersports and/or aftermarket parts industry experience preferred
Strong quantitative and analytical skills to support managing budgets and leveraging data to maximize sales activities
Experience with SEO, paid advertising, email marketing, A/B testing technology, and Google Analytics
Ability to manage multiple stakeholders and projects successfully
Outstanding communication skills, being able to present, guide and negotiate with stakeholders
Detail oriented, strong project manager and budget manager
Collaborative and good partner to the teams
Bachelor’s degree
Experience with S2K, NetSuite, BigCommerce, RPGsp and associated technology preferred