Job Overview

Job Description:
Who you must be / What you must have: ideal candidate has a proven track-record of increasing onsite conversion rate & ROI, a creative spirit matched with excellent business skills, and is troubleshooting guru. They have the technical know-how to increase overall brand awareness and optimizing onsite performance across all KPIs. They are also a self- starter, strong communicator, very detail-oriented, and have a passion for the gift, home and fashion industry. If this sounds like you ….YOU are the Ecommerce we seek! In this Role you will successfully visualize and execute the online marketing initiatives that will maximize and strengthen relationships with our loyal Two’s fans as well as develop new customer and prospects opportunities.

Manage and lead our Ecommerce Business-to-Business (B2B) website including daily operations, sales performance, site maintenance, analysis and insights
Manage third-party Digital Marketing Agencies relationships to ensure goals are on-track and identify new potential strategies to optimize ROI across all channels.
Develop and execute web marketing calendar for product launches, sales, site updates, marketing communications, promotions, etc.
Identify, recommend and execute strategies to drive significant increased website traffic, conversion rates, revenue and profitability, leveraging analytics and A/B site and email testing
Manage online product merchandising by developing marketing strategies that provide customers with various ways to shop product
Partner with the sales, merchandising and inventory teams to develop and execute business driving ecommerce marketing strategies
Manage our Amazon Brand and Seller Central accounts to ensure product pages are optimized across all our brands, FBA inventory is selling through and replenishing inventory of fast selling products.
Maintain and grow our email database of customers and prospects.
Manage various online marketplaces’ marketing materials and product catalogs to ensure accurate and up-to-date information
Identify, test and execute best in class online user experience that drive engagement and conversion
Troubleshoot on-site bugs and work with developers to identify opportunities for improvement of online user experience
Identify new areas of ecommerce opportunities beyond current organizational thinking by researching industry trends, seeking ways to bridge gaps in business objectives, pushing the business forward to exceed financial goals
Aggregate all available data and analytics to accurately identify areas of opportunity for growth
Provide analysis of key business metrics and site performance; evaluate ROI with key stakeholders to share learnings and present go forward strategy to drive business

Implement brand strategy, ensuring brand consistency, clarity and quality of all marketing communication
Work closely with sales team; enabling them to meet their sales objectives by providing appropriate marketing tools, materials, and presentations
Work closely with the Creative Director to develop marketing materials
Identify and propose new opportunities appropriate for the brand
Refine KPIs, measuring marketing campaign effectiveness and engagement

Partner with the Creative Director to develop and maintain the social media content across all company social media channels including but not limited to Facebook, Instagram, Pinterest, LinkedIn, and Twitter
Direct programs to improve social media reputation and recognition
Perform continuous analysis of all social content and stories to increase customer engagement and build brand awareness
Stay abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc.