Job Overview

Job Description:
The Ecommerce Manger will manage all E-Commerce and Digital Marketing strategies and initiatives including Amazon Seller Central, National and International Omni-Channel E-Marketplaces, Shopify and our Shopify Mini-Stores in partnership with our Sales and Brand Teams, our Company website, and all Digital marketing Campaigns, Ads, and Programs. You will develop, implement and oversee digital programs that are developed to create a more seamless experience across retail and web channels.

Responsibilities include program development both in the US and Internationally, interaction, collaboration, and adoption with various departments, KPI development, and objective tracking and optimization. This position will also have various Customer Service responsibilities ranging from general CS to Amazon and .com CS.

Develop the Omni-Channel strategic plan related to key initiatives, product launch timeline, FBA shipments, and advertising spend strategy.
Owner of all Omni-Channel programs including .com, Amazon, Wal-mart, Shopify, etc. is responsible for researching new eCommerce channels to expand the online presence and grow eSales. This includes, but is not limited to ongoing analysis of the business, communication of program results on a regular basis, proactive insights to grow the program operationally or financially, guide and contribute to decisions on overall strategy and program development.
Manage paid media and programmatic DSP.
Responsible for strategic and conceptual design, implementation, ongoing program management, and analysis of programs and projects that support the Omni-Channel strategy. This includes management of multiple complex projects at one time. Partner cross functionally with teams such as Customer Experience, Marketing, Sales and Events, etc.
Maintain an authoritative knowledge of Omni-Channel success factors, trends and best practices. Benchmark and maintain an awareness of emerging Omni-Channel technologies. Identify new areas of Omni opportunity beyond current organizational thinking.
Manage Amazon Seller Central with the ability to manage Amazon Vendor Central
Manage Amazon Sponsored Brand Ads and Video listings, Sponsored display Ads, retargeting, and Amazon marketing.
Google and Facebook marketing.
Manage Customer Experience department while developing and holding representatives accountable to duties and responsibilities. Delegate key action items in an effort to improve guest and internal processes within the department.
Provide in-person, online and telephone support to customers.
SEO and analytics on all Omni-Channel strategies.